Why every business needs a blog

Why Every Business Needs a Blog

In our last post, we focused on the keto diet and how it might boost your performance. This post focuses on how a blog might help your business generate leads and get its name before millions.

It would be hard to find a business that does not have a website these days. However, not all companies have blogs and are consequently missing out on potential clients.

Jeff Bullas, one of the most authoritative voices in the internet marketing field, wrote about why every business must have a blog.

#1. Drive traffic to the website

To get traffic to the company’s website you need to appear in the search results, right? In order to get that, your website’s pages have to get indexed by Google. But how much content can you include in a website? Besides the homepage, pricing page, contact page, about us page you don’t have too many options. The blog is the only solution to provide to Google pages to get indexed.

 #2. Reduce the amount of required content

The company’s blog help with reducing the quantity of content required to get noticed on the internet and also allows creating targeted content for the social media traffic. Moreover it insures that people are exposed to a unique, committed message about the company’s offering.

 #3. It generates qualified leads

It would be a pity to use the blog only to drive traffic to the website because it allows you to do much more. Once people get to the blog, they can do two things:

  1. Consume one piece of content and leave

  2. Consume one piece of content and request more.

The blog, however, will only bring people to your site through social media or organic search. You need to turn those visitors into customers. One way to achieve this is with a sales funnel. But how does it really work?

Neil Patel, another voice in the internet marketing field that is worth listening to, gave a great explanation.

What Are Funnels?

A funnel is the set of steps a visitor needs to go through before they can reach the conversion.

Think about the Amazon purchase funnel. There are a few steps a visitor has to go through before they can purchase a product. Here’s how it looks:

  • They have to visit Amazon.com
  • They have to view a product
  • They have to add a product to the cart
  • They have to purchase

Why is the set of steps to conversion called a “funnel”? Because at the beginning of the process, there are a lot of people who take the first step. Then, as the people continue along and take the next steps, some of them drop out, and the size of the crowd thins or narrows. (And even further along in the process, your sales team gets involved to help close the deal.)

Your next logical question at this point is how do you create a sales funnel? There are guides online for that, or you could simply use tools designed to make the job a one-click task. One such tool is Clicksfunnel. It is a paid product but you can try a clickfunnels free trial before shelling out any cash.

In the end, the blog is just one part of a complex marketing strategy. If you use it well with other tools, you will have an upper hand over your competition.